Growing Garden of Ainak from a studio into a world with Web Design
A decade after its founding, Rajasthan-based film production studio Studio Ainak had outgrown its original identity. I reimagined the studio as Garden of Ainak, a creative ecosystem spanning film, art, original projects and collaborations.
I redesigned the studio's digital home around the idea of a garden: something cultivated over time, deeply rooted in its surroundings, and constantly growing.
A decade after its founding, Rajasthan-based film production studio Studio Ainak had outgrown its original identity. I reimagined the studio as Garden of Ainak, a creative ecosystem spanning film, art, original projects and collaborations.
I redesigned the studio's digital home around the idea of a garden: something cultivated over time, deeply rooted in its surroundings, and constantly growing.
(TYPE)
Art Direction
Web Design
(CLIENT)
Studio Ainak
(MY ROLE)
Web Designer
The new identity needed to feel like entering a world: layered, tactile and alive. I looked at desert ecology, folk traditions, colour and craft from Rajasthan to achieve this.
The new identity needed to feel like entering a world: layered, tactile and alive. I looked at desert ecology, folk traditions, colour and craft from Rajasthan to achieve this.
The website brings together photography, film, typography, colour and graphic elements to create a digital environment that feels closer to an artist's archive than a conventional production-house website.
The website brings together photography, film, typography, colour and graphic elements to create a digital environment that feels closer to an artist's archive than a conventional production-house website.
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