I wanted people to experience what it's like being a fish in the ocean today. This approach brings up plastic pollution in a way that breaks the constant news-induced apathy towards it. The first step was, naturally, deciding an identity tone for it.
I wanted people to experience what it's like being a fish in the ocean today. This approach brings up plastic pollution in a way that breaks the constant news-induced apathy towards it. The first step was, naturally, deciding an identity tone for it.
Ambiguous Branding
If you want to introduce a 'radical' idea, then its better to ease people into it rather than shove it in their faces. That's why I used simple phrases like 'Experience the ocean!' instead of mentioning pollution directly. This immediately drew people towards my exhibition, excited and curious to see the ocean.
Ambiguous Branding
If you want to introduce a 'radical' idea, then its better to ease people into it rather than shove it in their faces. That's why I used simple phrases like 'Experience the ocean!' instead of mentioning pollution directly. This immediately drew people towards my exhibition, excited and curious to see the ocean.
Ambiguous Branding
If you want to introduce a 'radical' idea, then its better to ease people into it rather than shove it in their faces. That's why I used simple phrases like 'Experience the ocean!' instead of mentioning pollution directly. This immediately drew people towards my exhibition, excited and curious to see the ocean.
Engaging the senses
I had to make sure that this exhibition was enticing and impressionable. I projected sea videos on the walls and the exhibit and also designed a sound track to mirror the highs and lows of the ocean.
Engaging the senses
I had to make sure that this exhibition was enticing and impressionable. I projected sea videos on the walls and the exhibit and also designed a sound track to mirror the highs and lows of the ocean.
Engaging the senses
I had to make sure that this exhibition was enticing and impressionable. I projected sea videos on the walls and the exhibit and also designed a sound track to mirror the highs and lows of the ocean.
Storytelling
After getting people's attention, I drew it to simple, one-line stories. These stories belonged to each piece of plastic in the exhibition, some humorous and some horrific.
Storytelling
After getting people's attention, I drew it to simple, one-line stories. These stories belonged to each piece of plastic in the exhibition, some humorous and some horrific.
Storytelling
After getting people's attention, I drew it to simple, one-line stories. These stories belonged to each piece of plastic in the exhibition, some humorous and some horrific.
Solution
Instead of simply fear-mongering, I saw opportunity to push for change and help people adopt some solutions. Everyone got to take away a small pamphlet with information on plastics, recycling, common myths etc.
Solution
Instead of simply fear-mongering, I saw opportunity to push for change and help people adopt some solutions. Everyone got to take away a small pamphlet with information on plastics, recycling, common myths etc.
Solution
Instead of simply fear-mongering, I saw opportunity to push for change and help people adopt some solutions. Everyone got to take away a small pamphlet with information on plastics, recycling, common myths etc.
Feedback
I made a difference <3
Feedback
I made a difference <3
Feedback
I made a difference <3
Watch the full video of the exhibition with sound here:
Watch the full video of the exhibition with sound here:
Watch the full video of the exhibition with sound here:
See: An
Immersive
Exhibition
Through the interaction of film with physical space, ‘See’ addresses the issue of oceanic plastic pollution with empathy.
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[personal project]
national institute of
design, india
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[Client]
national institute
of design, india
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[personal project]
national institute of
design, india
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[role]
Exhibition Design
Branding
+
[role]
Exhibition Design
Branding
+
[role]
Exhibition Design
Branding
+
[result]
80% of visitors said that
the exhibition made them
conscious of the plastic
they use in their daily lives.
+
[result]
80% of visitors said that
the exhibition made them
conscious of the plastic
they use in their daily lives.
+
[result]
80% of visitors said that
the exhibition made them
conscious of the plastic
they use in their daily lives.
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available for hire
Drop me a mail. I'd love to connect! I'm currently taking up branding, graphic design and web design projects, with an interest in integrating narratives with core visual design.
© 2025 shubhra agarwal.
designed in figma. built in framer.
Typeset in if kica by itype font foundry & instruments sans.
available for hire
Drop me a mail. I'd love to connect! I'm currently taking up branding, graphic design and web design projects, with an interest in integrating narratives with core visual design.
[ shubagar@
protonmail.com ]
© 2025 shubhra agarwal.
designed in figma. built in framer.
Typeset in if kica by itype font
foundry & instruments sans.
available for hire
Drop me a mail. I'd love to connect! I'm currently taking up branding, graphic design and web design projects, with an interest in integrating narratives with core visual design.
© 2025 shubhra agarwal.
designed in figma. built in framer.
Typeset in if kica by itype font foundry & instruments sans.