Branding for an exhibition on ocean pollution
‘See: An Immersive Exhibition’ explores oceanic plastic pollution through the interaction of film, sound and physical space.
The challenge was to create a visual identity for a subject that people are already accustomed to. It needed to feel like an invitation into the ocean, before gradually revealing the reality beneath the surface.
‘See: An Immersive Exhibition’ explores oceanic plastic pollution through the interaction of film, sound and physical space.
The challenge was to create a visual identity for a subject that people are already accustomed to. It needed to feel like an invitation into the ocean, before gradually revealing the reality beneath the surface.
(TYPE)
Branding
Exhibition
(SUPPORTED BY)
National Institute of Design, Ahmedabad
(MY ROLE)
Graphic Designer
Exhibition Designer
I developed the messaging and visual tone around simple, ambiguous and inviting language such as “Experience the ocean.”
I developed the messaging and visual tone around simple, ambiguous and inviting language such as “Experience the ocean.”
A key part of the visual approach was making the subject feel personal. Instead of presenting plastic pollution through statistics alone, the exhibition gave individual pieces of plastic their own stories: some humorous, some disturbing.
A key part of the visual approach was making the subject feel personal. Instead of presenting plastic pollution through statistics alone, the exhibition gave individual pieces of plastic their own stories: some humorous, some disturbing.
The exhibition wasn't intended to end with a feeling of guilt. I extended the identity into informational material that visitors could take away, covering plastics, recycling, and common misconceptions.
The exhibition wasn't intended to end with a feeling of guilt. I extended the identity into informational material that visitors could take away, covering plastics, recycling, and common misconceptions.
PAMPHLET
80% of visitors said the exhibition made them more conscious of the plastic they use in their daily lives.
80% of visitors said the exhibition made them more conscious of the plastic they use in their daily lives.
FEEDBACK FROM VISITORS
Watch the full video of the exhibition here:
Watch the full video of the exhibition here:
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