Branding and Social Media for a dessert themed charm shop on Instagram
Octopies is my small-batch dessert-themed jewellery Instagram business. I wanted both the products and packaging to feel collectible, playful, and recognisable.
A bold pink palette, playful typography, and an octopus with a sweet tooth became the personality of the brand. The first collection sold out within three weeks of market testing!
Octopies is my small-batch dessert-themed jewellery Instagram business. I wanted both the products and packaging to feel collectible, playful, and recognisable.
A bold pink palette, playful typography, and an octopus with a sweet tooth became the personality of the brand. The first collection sold out within three weeks of market testing!
(TYPE)
Branding
Social Media
E-commerce
(MY ROLE)
Graphic Designer
(IMPACT)
Sold out the first collection within 3 weeks after market testing at physical events
The illustration sets are designed to feel cohesive while still having enough personality to work as individual collectibles. They feature the octopus with a sweet tooth, mischievously eyeing its next meal.
The illustration sets are designed to feel cohesive while still having enough personality to work as individual collectibles. They feature the octopus with a sweet tooth, mischievously eyeing its next meal.
FRONT
BACK 1
BACK 2
BACK 3
BACK 1
BACK 4
Bold. Clean. Pink. Delicious.
The visual identity is simply built to flex across packaging, product cards, social media, and physical market experiences.
Bold. Clean. Pink. Delicious.
The visual identity is simply built to flex across packaging, product cards, social media, and physical market experiences.
The first Octopies collection sold out within 3 weeks of market testing. Ultimately, Octopies became a brand people could connect with, remember, and collect.
The first Octopies collection sold out within 3 weeks of market testing. Ultimately, Octopies became a brand people could connect with, remember, and collect.
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